New phenothiazine based organic dyes were prepared for visible-light-driven organic transformations. The 3,7-disubstituted phenothiazine derivatives showed visible light absorption and reversible one-electron oxidation behavior. In the presence of 0.5 mol % of 3,7-disubstituted phenothiazines, primary benzylamines showed oxidative coupling under visible light irradiation from a blue LED. The electronic effect of substituents in phenothiazine dyes was observed in catalytic activities. The mechanistic pathway of oxidative coupling was discussed based on the detection of H(2)O(2) after the reaction.