In this study, we explored the role of health-enhancing physical activity (HEPA; Miilunpalo, 2001) in women's eudaimonic well being (i.e., psychological flourishing at one's maximal potential; Ryff 1989). We used a quantitative approach (N= 349) to explore the relationship between HEPA and eudaimonic well being. While HEPA was not related to eudaimonic well being, experiencing eudaimonia through HEPA contributed unique variance in eudaimonic well being beyond HEPA and experiencing hedonia through HEPA. As quality of activity was more important than quantity, a qualitative component (N = 10) provided further insight on if and how HEPA contributes to women's eudaimonic well being. Participants supported HEPA in fulfilling their potential through goal setting/striving providing bonding experiences, allowing for self-reflection, and developing a physical/able body.