In this paper we report the first synthesis of cationic N,N',N"-triaryltriazatriangulenium dyes (Ar(3)-TATA(+)). Previously, only alkyl-substituted triazatriangulenium derivatives (R(3)-TATA(+)) were known, a consequence of the low reactivity of anilines in the aromatic nucleophilic substitution reaction leading to the formation of the TATA(+) core. The synthesis of Ar(3)-TATA(+) was achieved by heating the tris(2,6-dimethoxyphenyl)methylium ion (DMP(3)C(+)) in various anilines in the presence of NaH. In the solvent-free reaction all three aryl substituents could be introduced despite the low reactivity of the anilines. The symmetric Ar(3)-TATA(+) derivatives with Ar = phenyl (2), 4-methoxyphenyl (3), and 4-bromophenyl (4) were synthesized. Single crystal structures of 2 and 4 were obtained as BF(4)(-) salts, where torsional angles larger than 80° were observed between the TATA(+) chromophore and the aryl substituents. The photophysical properties were studied in solution and in thin films. The results show that the Ar(3)-TATA(+) dyes have a surprising 3-fold increase in fluorescence quantum yields when compared to the parent alkyl-substituted R(3)-TATA(+) salts. With a high quantum yield (>50%) and emission in the red (λ(fl) = 560 nm) the Ar(3)-TATA(+) dyes represent a promising new addition to the family of superstable cationic triangulenium dyes. Additionally, the synthesized tribromo derivative 4 is shown to be a potential triagonal synthon for polymers and other macromolecules.