This article describes three approaches to conducting integrated research on brain-behavior relations in infancy. These approaches include: conducting an integrative study that tests the same cognitive construct using behavioral and event-related potential (ERP) measures in separate experiments, measuring behavior and ERPs in different phases of the same experiment, and measuring behavior and ERPs simultaneously. We review studies that have utilized these approaches with a specific focus on research on infant visual attention and recognition memory, and discuss the application of cortical source localization with infant ERP data. Advantages and disadvantages of each approach are discussed and suggestions are made for future research.