Although mammals are often seen as important objects of human interest and affection, many are threatened with extinction. A range of efforts have been proposed and much work has been done to try to conserve mammals, but there is little overall understanding of what has worked and why. As a result, there is no global-scale, coordinated approach to conserving all mammals. Rather, conservation efforts are usually focused at jurisdictional levels where relevant legislation and policies are in force. To help build the framework for a global-scale approach, in this paper we review the many ways that have been proposed for conserving mammals. First, we examine the overall pattern of threat faced by mammals at the global level. Secondly, we look at the major structuring issues in prioritizing and planning mammal conservation, examining in particular the roles of values and scale and a set of approaches to conservation, each of which varies along a continuum. Finally, we lay out the steps necessary to move from planning to implementing mammalian conservation.