Oxytocin infusion increases charitable donations regardless of monetary resources

Horm Behav. 2011 Jul;60(2):148-51. doi: 10.1016/j.yhbeh.2011.04.008. Epub 2011 May 8.

Abstract

This study examined if the prosocial effects of oxytocin (OT) extend from individuals to a generalized other who is in need. Participants played a series of economic games to earn money and were presented with an opportunity to donate a portion of their earnings to charity. OT did not significantly increase the decision to donate, but among the 36% of participants who did donate, people infused with OT were found to donate 48% more to charity than those given a placebo. The amount of money earned in the experiment had no effect on whether or not a donation was made or the size of a donation. This is the first study showing that OT increases generosity in unilateral exchanges directed toward philanthropic social institutions, as opposed to immediate benefits directed at individuals or groups.

Publication types

  • Randomized Controlled Trial
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Administration, Intranasal
  • Adolescent
  • Altruism*
  • Charities*
  • Double-Blind Method
  • Humans
  • Male
  • Oxytocin / administration & dosage*
  • Resource Allocation
  • Young Adult

Substances

  • Oxytocin