Electrokinetically driven microfluidic devices are usually used to analyze and process biofluids which can be classified as non-Newtonian fluids. Conventional electrokinetic theories resulting from Newtonian hydrodynamics then fail to describe the behaviors of these fluids. In this study, a theoretical analysis of electro-osmotic mobility of non-Newtonian fluids is reported. The general Cauchy momentum equation is simplified by incorporation of the Gouy-Chapman solution to the Poisson-Boltzmann equation and the Carreau fluid constitutive model. Then a nonlinear ordinary differential equation governing the electro-osmotic velocity of Carreau fluids is obtained and solved numerically. The effects of the Weissenberg number (Wi), the surface zeta potential (ψ¯s), the power-law exponent(n), and the transitional parameter (β) on electro-osmotic mobility are examined. It is shown that the results presented in this study for the electro-osmotic mobility of Carreau fluids are quite general so that the electro-osmotic mobility for the Newtonian fluids and the power-law fluids can be obtained as two limiting cases.