E-health, as well as its value and benefits, has been characterized as a concept defined in various ways depending on intended audience and use. Attempts to define, characterize and appreciate e-health inadvertently portray it as something out of main stream academia; thus, undermining the relevance and importance of the transformation capabilities of e-health on the practice of health care from the individual and organizational perspectives. In order to contribute towards an understanding and appreciation of e-health as a main stream concept, we propose the use of existing models, theories and principles in support of e-health. Specifically, the empowerment theory and the principles of quality health will be used to discuss the value proposition of e-health. An understanding of the e-health value proposition is important, because it helps organizations to develop a shared vision and context, which in turn keeps organizations focused and realistic as they expend resources and adopt e-health. It also helps e-health consumers understand what is possible and impossible, and how they can best participate in e-health for the betterment of their health and health care.