Nowadays, the synthetic dyes (as erythrosine, ponceau and tartrazina) and natural colourants (as annatto, paprika, curcuma and anthocyanin) are indispensable in the food, pharmaceutical and cosmetics applications. However, the use of natural colourant has been considered safer for human consumption then synthetic dye. For practical applications of the coloring, optical properties are important for the understanding of the characteristics of them. In this work, we presented the absorption and fluorescence spectroscopic characterizations of annatto extracts obtained from the seeds of the tropical shrub Bixa orellana L. solutions and commercial colourant. The measurements were performed in annatto extracts with acetone and chloroform in different concentrations range (3.5-52.5) μg/mL. The main carotenoids detected in annatto seeds is bixin. The numerical calculus of the absorbance spectra for cis- and trans-bixin conformation is presented. In addition, for commercial colourant, the measurements were performed for six different brands and five lots each one. Modifications in the shape of the colorific fluorescence spectra were observed and it can be an indicative of differences in the industrial methods applied for obtaining annatto pigments powders and/or the possibility of the presence of other impurities added in the commercial powders.