Collinear laser spectroscopy was performed on Ga (Z=31) isotopes at ISOLDE, CERN. A gas-filled linear Paul trap (ISCOOL) was used to extend measurements towards very neutron-rich isotopes (N=36-50). A ground state (g.s.) spin I=1/2 is measured for 73Ga, being near degenerate with a 3/2{-} isomer (75 eV≲E{ex}≲1 keV). The 79Ga g.s., with I=3/2, is dominated by protons in the πf{5/2} orbital and in 81Ga the 5/2{-} level becomes the g.s. The data are compared to shell-model calculations in the f{5/2}pg{9/2} model space, calling for further theoretical developments and new experiments.