Gold films on poly(dimethylsiloxane) (PDMS) have applications in stretchable electronics, tunable diffraction gratings, soft lithography and as neural interfaces. The electrical and optical properties of these films depend critically on the morphology of the gold. Therefore, we examine qualitatively and quantitatively the factors that affect the morphology of the gold film. Three morphologies can be produced controllably: microcracked, buckled, and smooth. Which morphology a gold film will adopt depends on the film stress and the growth mode of the film. The factors that affect the film stress and growth mode, and thus the morphology, are as follows: deposition temperature, film thickness, elastic modulus, adhesion layer thickness, surface properties of the PDMS, and mechanical prestrain applied during deposition. We discuss how the different components of the film stress and growth mode of the film affect the morphology.