Three forces induced by magnetic fields offer unique control of fluid motion and new opportunities in microfluidics. This article describes magnetoconvective phenomena in terms of the theory and controversy, tuning by redox processes at electrodes, early-stage applications in analytical chemistry, mature applications in disciplines far afield, and future directions for micro total analysis systems. (To listen to a podcast about this article, please go to the Analytical Chemistry multimedia page at pubs.acs.org/page/ancham/audio/index.html .).