Asymmetrically 4,7-disubstituted benzothiadiazole derivatives involving a carbazolyl moiety at one end and a solubilizing dendron at the opposite end have been synthesized and characterized. A two-layer electroluminescent device based on one of these solution-processed molecular emitters revealed a maximal luminous efficiency of approximately 10.6 cd A(-1) and green light emission with CIE coordinates (0.34, 0.58).