It is essential that clinicians are able to contribute to the development of clinical content for electronic health records. Clinicians are able to participate meaningfully when the technical focus on the process and the clinical models are reduced or removed. In the openEHR approach - from the original design specification through to the clinical modelling tools - clinicians feature as the primary drivers of clinical content models. As tooling develops and matures to support authoring, reviewing and publishing of openEHR knowledge artefacts, clinicians are increasingly able to be involved - resulting in significant contributions to the development of standardized clinical content models which will support quality of care for their patients.