Oldenlandia umbellata L., commonly known as 'chay root', belongs to the family Rubiaceae and is one of the unexplored dye-yielding plants. The roots from this plant are the sources of red dye. Extraction protocol and dye characterisation have not been completely studied so far in this plant. Hence, in this article we have used UV spectrophotometry, thin layer chromatography, GC-MS, high-performance liquid chromatography and NMR to identify the five major colouring compounds, including 1,2,3-trimethoxyanthraquinone, 1,3-dimethoxy-2-hydroxyanthraquinone, 1,2-dimethoxyanthraquinone, 1-methoxy-2-hydroxyanthraquinone and 1,2-dihydroxyanthraquinone. It showed application feasibility as a new pH indicator.