An important effect of dynamical localization of light waves in liquid crystal electro-hydrodynamic instabilities is reported by investigating coherent backscattering effects. Recurrent multiple scattering in dynamic and chaotic complex fluids lead to a cone of enhanced backscattered light. The cone width and the related mean free path dependence on the dynamic scattering regimes emphasize the diverse light localization scales related to the internal structures present in the sample. The systems investigated up to now were mainly nano-powdered solutions or biological tissues, without any external control on the disorder. Here, an anisotropic complex fluid is "driven" throughout chaotic regimes by an external electric field, giving rise to dynamics that evolve through several spatio-temporal patterns.