In this paper the authors discuss the use of modelling in the evaluation of strategies designed to control epidemics of highly pathogenic avian influenza (HPAI) in poultry. Referring to a number of published models for HPAI transmission in poultry, the authors describe the different ways that modellers use quantitative information. Quantitative information can be used for model building, parameter estimation, and model validation. The authors emphasise that in the case of HPAI transmission in poultry there are important gaps in our understanding. Due to these gaps the models for the effects of certain control strategies, especially those involving vaccination of poultry, need to be based on provisional assumptions. Hence, it is necessary to validate these models and to do research to improve our understanding of the underlying processes in order to better parameterise the models and better estimate the parameters.