A comparative photophysical, electrochemical and computational study of a series of Nile Red cyclopalladated and newly synthesised cycloplatinated complexes is reported. All complexes are luminescent at room temperature and the emission properties are governed by the nature of the cyclometallated dye. However, the presence of platinum(II) as metal centre decreases severely the emission quantum yield, while the electronegativity of the ancillary hexafluoroacetylacetonato ligand enhanced the emission properties of the Nile Red complexes.