We construct a large class of non-Markovian master equations that describe the dynamics of open quantum systems featuring strong memory effects, which relies on a quantum generalization of the concept of classical semi-Markov processes. General conditions for the complete positivity of the corresponding quantum dynamical maps are formulated. The resulting non-Markovian quantum processes allow the treatment of a variety of physical systems, as is illustrated by means of various examples and applications, including quantum optical systems and models of quantum transport.