Objectives: This study investigated the effect of smoking light cigarettes and believing that light cigarettes are less of a health threat on the decision to smoke more light cigarettes or inhale more deeply in Taiwan.
Methods: Demographic and smoking characteristic data for 1,182 smokers who believe that smoking light cigarettes is relatively safe was obtained from the 2002 Survey of the Health Promotion Knowledge, Attitudes, and Behavior of Taiwan Citizens; this data was used to establish Logit models for the decision to smoke more light cigarettes or inhale more deeply.
Results: Respectively 5.64% and 4.76% of the light cigarette smokers were motivated to smoke more light cigarettes or inhale more deeply by their belief that light cigarettes are relatively safe. Light cigarette smokers, who believe that light cigarettes are relatively safe and who wish to quit smoking, and light smokers, are both likely to smoke more light cigarettes or inhale light cigarettes more deeply in comparison to ordinary cigarette smokers.
Conclusions: Government should attempt to reverse the tendency for light smokers to smoke more under the misconception that light cigarettes are relatively safe, and correct the erroneous belief among smokers who wish to quit that smoking light cigarettes is an intermediate stage on the path to quitting.