NMR is a popular and mature technique used in fields as diverse as chemistry, biology, or material science. One reason for this versatility lies in its ability to correlate the nuclei that are present in one molecule to another. This provides the researcher with correlation maps allowing for studies of the molecules at an atomic level. Selective experiments allow isolation of one such correlation to focus on spins of interest. This leads to a savings in precious experimental time by reducing the dimension of the experiment, which in turn may enable one to record more elaborate experiments that would otherwise not be amenable within reasonable acquisition times. Here, we present an alternative method to selectively transfer magnetization using a single rf field. This technique, which we call single field polarization transfer, allows to obtain longitudinal two-spin order of two scalar-coupled spins when only one of them is irradiated. The method is easy to implement and does not depend on stringent conditions, such as Hartmann-Hahn matching for selective cross-polarization transfers or very long inversion pulses and identification of coupling satellites in selective population inversion experiments.