[Figure: see text]. Historically, people have prized gold for its beauty and the durability that resulted from its chemical inertness. However, even the ancient Romans had noted that finely dispersed gold can give rise to particular optical phenomena. A decade ago, researchers found that highly dispersed gold supported on oxides exhibits high chemical activity in a number of reactions. These chemical and optical properties have recently prompted considerable interest in applications of nanodispersed gold. Despite their broad use, a microscopic understanding of these gold-metal oxide systems lags behind their application. Numerous studies are currently underway to understand why supported nanometer-sized gold particles show catalytic activity and to explore possible applications of their optical properties in photonics and biology. This Account focuses on a microscopic understanding of the gold-substrate interaction and its impact on the properties of the adsorbed gold. Our strategy uses model systems in which gold atoms and clusters are supported on well-ordered thin oxide films grown on metal single crystals. As a result, we can investigate the systems with the rigor of modern surface science techniques while incorporating some of the complexity found in technological applications. We use a variety of different experimental methods, namely, scanning probe techniques (scanning tunneling microscopy and spectroscopy, STM and STS), as well as infrared (IR), temperature-programmed desorption (TPD), and electron paramagnetic resonance (EPR) spectroscopy, to evaluate these interactions and combine these results with theoretical calculations. We examined the properties of supported gold with increasing complexity starting from single gold atoms to one- and two-dimensional clusters and three-dimensional particles. These investigations show that the binding of gold on oxide surfaces depends on the properties of the oxide, which leads to different electronic properties of the Au deposits. Changes in the electronic structure, namely, the charge state of Au atoms and clusters, can be induced by surface defects such as color centers. Interestingly, the film thickness can also serve as a parameter to alter the properties of Au. Thin MgO films (two to three monolayer thickness) stabilize negatively charged Au atoms and two-dimensional Au particles. In three dimensions, the properties of Au particles bigger than 2-3 nm in diameter are largely independent of the support. Smaller three-dimensional particles, however, showed differences based on the supporting oxide. Presumably, the oxide support stabilizes particular atomic configurations, charge states, or electronic properties of the ultrasmall Au aggregates, which are in turn responsible for this distinct chemical behavior.