This paper addresses the issue of accurate, effective, computationally efficient, fast, and fully automated 2-D object orientation and scaling factor estimation. The object orientation is calculated using object principal axes estimation. The approach relies on the object's frequency-based features. The frequency-based features used by the proposed technique are extracted by a 2-D physics-based deformable model that parameterizes the objects shape. The method was evaluated on synthetic and real images. The experimental results demonstrate the accuracy of the method, both in orientation and the scaling estimations.