Three samples of calcite homogeneously doped with Eu(3+) were synthesized in a mixed-flow reactor. By means of selective excitation of the 5D0-->7F0 transition at low temperatures (T<20 K), three different Eu(3+) species (species A, B, and C, respectively) could be discriminated. For each one, the emission spectrum and lifetime were obtained after selective excitation of the single species. On the basis of these data, species C could be identified as Eu(3+) incorporated into the calcite lattice on the (nearly) octahedral Ca(2+) site. Species B was also identified as Eu(3+) incorporated into the calcite lattice, but the ligand field shows a much weaker symmetry. Species A, however, is not incorporated into the crystal's bulk, having 1-2 H(2)O ligands left in its first coordination sphere and showing very little symmetry, and is considered as Eu(3+) adsorbed onto the calcite surface. The emission spectra of species C for Eu:calcite grown in the presence of Na(+) were found to differ from those of Eu:calcite synthesized in the presence of K(+). The latter revealed a strong distortion in site symmetry, which was not observed in the samples grown in Na(+) solutions. This finding provides spectroscopic evidence in favor of an incorporation mechanism based on the charge-balanced coupled substitution of Na(+)+Eu(3+)<-->2Ca(2+).