The study of solitary wave solutions is of prime significance for nonlinear physical systems. The Peyrard-Bishop model for DNA dynamics is generalized specifically to include the difference among bases pairs and viscosity. The small amplitude dynamics of the model is studied analytically and reduced to a discrete complex Ginzburg-Landau (DCGL) equation. Exact solutions of the obtained wave equation are obtained by the mean of the extended Jacobian elliptic function approach. These amplitude solutions are made of bubble solitons. The propagation of a soliton-like excitation in a DNA is then investigated through numerical integration of the motion equations. We show that discreteness can drastically change the soliton shape. The impact of viscosity as well as elasticity on DNA dynamic is also presented. The profile of solitary wave structures as well as the energy which is initially evenly distributed over the lattice are displayed for some fixed parameters.