The Latino population is the fastest-growing population in the United States. This rapid growth has resulted in an increased need for culturally sensitive health and education services, especially at end of life. Terminal illness experiences, beliefs, and expectations are linked to cultural values. Latino culture values end of life and is rich in beliefs, traditions, and rituals related to this important time. This article reflects the author's clinical and personal experiences as a Latina and reviews the literature regarding end-of-life issues and Latinos. It also offers suggestions on how to better serve the Latino community, and examples of important traditions, rituals, and beliefs at the end of life.