Many chemical reactions which are otherwise clean often lead to the formation of multiple products. Such products may be formed due to a lack of chemo-, regio- and/or stereoselectivity. For such reactions to be useful, one should be able to control them to yield a single desired product. Of the many approaches used in this context, the use of reaction media with features different from those of isotropic solutions has been very effective. Surfactant micelles have been shown to control the product selectivity in photochemical reactions, but the dynamic nature of the micelles probably results in differential effects on reaction selectivity. In this article we provide the results on photodimerization reactions performed in bile salt gels.