The typical situations found in in situ gamma spectrometry have been simulated by Monte Carlo techniques to obtain the energy spectra of the photon fluence rate existing at 1 m above ground. The main difficulty found with the model is its slow convergence. A method to speed up the calculation has been derived. The results of the model have been thoroughly tested against existing data. In a final stage, the specific activity to H*(10) conversion coefficients have been derived for the typical scenarios encountered in the in situ gamma spectrometry.