Marketing foods and beverages: why licensed commercial characters should not be used to sell healthy products to children

Pediatrics. 2007 Jun;119(6):1255-6; author reply 1256. doi: 10.1542/peds.2007-0724.
No abstract available

Publication types

  • Letter
  • Comment

MeSH terms

  • Advertising / economics
  • Advertising / methods
  • Beverages / economics*
  • Child
  • Food*
  • Health Promotion / economics*
  • Health Promotion / methods
  • Humans
  • Marketing / economics*
  • Marketing / methods*