Marketing foods and beverages: why licensed commercial characters should not be used to sell healthy products to children
Pediatrics
.
2007 Jun;119(6):1255-6; author reply 1256.
doi: 10.1542/peds.2007-0724.
Authors
Wendi Gosliner
,
Kristine A Madsen
PMID:
17545404
DOI:
10.1542/peds.2007-0724
No abstract available
Publication types
Letter
Comment
MeSH terms
Advertising / economics
Advertising / methods
Beverages / economics*
Child
Food*
Health Promotion / economics*
Health Promotion / methods
Humans
Marketing / economics*
Marketing / methods*