The Hawai'i Medicaid Program intends to transition its Aged, Blind, and Disabled population from a fee-for-service to a managed care model. To determine the best outreach strategies for this transition, focus groups of beneficiaries were held throughout Hawai'i. Beneficiaries want information in simple language, to be told about the change by someone knowledgeable whom they trust, and to have services that address their individual needs. A model for the transition, including these strategies, is described.