College student alcohol consumption is pervasive and problematic at most U.S. college and university campuses. This study focuses on understanding college students who consume high levels of alcohol, providing healthy insight into what have been perceived by researchers as unhealthy behaviors. Researchers conducted 6 mediated focus group discussions. Five strategies are warranted: normalize alcohol consumption, consider alcohol socialization practices used in other cultures, educate parents about the importance of their role, modify current high school alcohol education strategies, and provide student responsibility through peer interaction.