The cranberry root grub Lichnanthe vulpina (Hentz) (Coleoptera: Glaphyridae) is a pest of cranberries in Massachusetts, reducing yield and vine density. (Z)-7-Hexadecenol and (Z)-7-hexadecenal were identified from the female effluvia collection by gas chromatographic-electroantennographic detection and gas chromatography-mass spectrometry. The double-bond position was confirmed by dimethyl disulfide derivatization. Both compounds were tested in the field, each alone and as blends of the two. Each compound alone captured males; however, (Z)-7-hexadecenol alone captured significantly more males than did (Z)-7-hexadecenal alone. The addition of varying amounts of (Z)-7-hexadecenal to (Z)-7-hexadecenol did not statistically affect male capture. Flight activity of the cranberry root grub may be monitored with traps baited with rubber septa containing 300 microg of (Z)-7-hexadecenol. A test of trap vane colors indicated that traps with green or black vanes maximized target male catch while minimizing nontarget catch of important cranberry pollinators.