The present study examined the ideal woman's figure among Chinese people in Hong Kong over the past three decades by analyzing the data from the Miss Hong Kong Beauty Pageant from 1975-2000. Results indicate that Miss Hong Kong Pageant winners and Miss Photogenic winners have always been taller and thinner than average women in Hong Kong. The data also suggest that a curvaceous body shape with a narrow waist set against full hips appears to be an important component of feminine beauty among the Chinese. This ideal matches closely to what has been depicted in classical Chinese literature and challenges the commonly held belief that Chinese feminine beauty standards value plumpness.