Up-conversion phenomena are traditionally related to two- or multiphoton processes occurring under relatively high excitation intensities. Here we present the first results of ultralow excitation intensity (in order of Wcm(-2)) continuous-wave (CW) excited up-conversion fluorescence in Kretschmann surface plasmon geometry. The active system is a blue-emitting polymer matrix blended with metalated porphyrine macrocycles. The up-conversion fluorescence is a consequence of a two-particle triplet-triplet annihilation process (TTA).