The flowing nature and rheological properties of polymethyl methacrylate latex systems in a coaxial cylinder viscometer were studied on the basis of laminar shear flow model and rheological experimental data. The physical meaning of laminar viscosity (eta(i,j)) and zero shear viscosity (eta(0)) were described. We assumed that laminar shear flows depended on position and shear time, so microrheological parameters were the function of position and shear time. eta(i,j) was the viscosity of any shear sheet i between two neighboring laminar shear flows at time t; j was denoted as j=t/Deltat; and Deltat was the interacting time of two particles or two laminar shear flows. tau(i,j) and gamma(i,j) were shear stress and shear rate of any shear sheet i at j moment. According to Newton regulation tau(i,j)=eta(i,j)gamma(i,j), apparent viscosity eta(a) should be a statistically mean value of j shear sheets laminar viscosity at j moment, i.e., eta(a)= summation operator(i=j)eta(i,j)gamma(i,j)/ summation operator(i=j)gamma(i,j). eta(0) was defined as shear viscosity between a laminar shear flow and a still fluid surface, i.e., eta(0)=(tau(i,j)/gamma(i,j))(j-i-->0). These new ideas described above may be helpful in the study of the micromechanisms of latex particle systems and worthy of more research.