Associating polymers are hydrophilic long-chain molecules containing a small number of hydrophobic groups, and act as flocculants in aqueous suspensions. The effects of associating and nonassociating polymers on viscosity behavior are studied for silica suspensions. Since flocculation is induced by polymer bridging, the viscosity behavior is converted from Newtonian to shear-thinning profiles. The additions of surfactant cause an increase in viscosity for suspensions prepared with associating polymer, whereas the flow behavior of suspensions with nonassociating polymer is not significantly influenced. In adsorption of associating polymers onto silica particles, the chain may adopt a conformation with a water-soluble backbone attached to the particle surfaces. The hydrophobic groups extending from the chains adsorbed onto different particles can form a micelle by association with surfactant. Therefore, the bridging flocculation is enhanced by surfactant. The cooperative micellar formation between associating polymer and surfactant is responsible for viscosity increase in suspensions.