In this paper, adsorption equilibrium and kinetics of three reactive dyes from their single-component aqueous solutions onto activated carbon were studied in a batch reactor. Effects of the initial concentration and adsorbent particle size on adsorption rate were investigated Adsorption equilibrium data were then correlated with several well-known equilibrium isotherm models. The kinetic data were fitted using the pseudo-first-order equation, the pseudo-second-order equation, and the intraparticle diffusion model. The respective characteristic rate constants were presented. A new adsorption rate model based on the pseudo-first-order equation has been proposed to describe the experimental data over the whole adsorption process. The results show that the modified pseudo-first-order kinetic model generates the best agreement with the experimental data for the three single-component adsorption systems.