Despite the prevalent belief about a strong anisotropy of the magnetic exchange in rare-earth compounds, Cs3Yb2Cl9 and Cs3Yb2Br9 crystals are found to exhibit fully isotropic exchange coupling between Yb3+ ions. In this article, we attempt to reveal the physical origin of this surprising feature. Our theoretical consideration is based on a model of the kinetic exchange between two octahedrally coordinated Yb3+ ions in their ground Kramers doublet states. It is shown that a mechanism of kinetic exchange involving intercenter electron hopping between 4f orbitals of two Yb3+ ions in a face-shared binuclear unit results in fully isotropic antiferromagnetic exchange coupling, while a mechanism in which the electron jumps from the 4f to the 5d orbital gives rise to a highly anisotropic interaction. Comparison of these results with the experimental data along with qualitative arguments regarding the relative significance of these two contributions to the overall exchange indicate that, in face-shared Yb3+ binuclear units, the 4f <--> 4f mechanism plays a dominant role.