The adsorption and desorption of salicylic acid from water solutions was investigated in HPLC microcolumns packed with activated carbon. The adsorption isotherm was obtained by the step-up frontal analysis method in a concentration range of 0-400 mg/L and was well fitted with the Langmuir equation. The investigation of rate aspects of salicylic acid adsorption was based on adsorption/desorption column experiments where different inlet concentrations of salicylic acid were applied in the adsorption phase and desorption was conducted with pure water. The concentration profiles of individual adsorption/desorption cycles data were fitted using several single-parameter models of the fixed-bed adsorption to assess the influence of different phenomena on the column behavior. It was found that the effects of axial dispersion and extraparticle mass transfer were negligible. A rate-determining factor of fixed-bed column dynamics was the kinetics of pore surface adsorption. A bimodal kinetic model reflecting the heterogeneous character of adsorbent pores was verified by a simultaneous fit of the column outlet concentration in four adsorption/desorption cycles. The fitted parameters were the fraction of mesopores and the adsorption rate constants in micropores and mesopores, respectively. It was shown that the former rate constant was an intrinsic one whereas the latter one was an apparent value due to the effects of pore blocking and diffusional hindrances in the micropores.