DTC advertising for prescription medicines: research and reflections as the second decade ends

J Health Commun. 2004 Nov-Dec;9(6):561-2. doi: 10.1080/10810730490882757.
No abstract available

Publication types

  • Comment

MeSH terms

  • Advertising*
  • Consumer Behavior*
  • Drug Industry*
  • Drug Prescriptions*
  • Humans
  • Persuasive Communication
  • United States