DTC advertising for prescription medicines: research and reflections as the second decade ends
J Health Commun
.
2004 Nov-Dec;9(6):561-2.
doi: 10.1080/10810730490882757.
Author
Ken Rabin
1
Affiliation
1
Ruder Finn, Inc., United Kingdom.
PMID:
15764453
DOI:
10.1080/10810730490882757
No abstract available
Publication types
Comment
MeSH terms
Advertising*
Consumer Behavior*
Drug Industry*
Drug Prescriptions*
Humans
Persuasive Communication
United States