This article addresses the challenges that gender performance expectations create within the veterinary profession. An investigation of veterinary students' perceptions of the essential characteristics that define successful veterinarians and veterinary students, and the gender differences within these definitions, is described. Because previous research supports the premise that the standards required for success differ for males and females, it is likely that male and female veterinary students possess different career expectations and definitions of career success. The ramifications of these differences are explored, and proposed strategies to address this issue, in the form of student support services, are discussed.