Human settlements are expanding in species-rich regions and pose a serious threat to biodiversity conservation. We quantify the degree to which this threat manifests itself in two contrasting continents, Australia and North America, and suggest how it can be substantially alleviated. Human population density has a strong positive correlation with species richness in Australia for birds, mammals, amphibians, and butterflies (but not reptiles) and in North America for all five taxa. Nevertheless, conservation investments could secure locations that harbor almost all species while greatly reducing overlap with densely populated regions. We compared two conservation-planning scenarios that each aimed to represent all species at least once in a minimum set of sampling sites. The first scenario assigned equal cost to each site (ignoring differences in human population density); the second assigned a cost proportional to the site's human population density. Under the equal-cost scenario, 13-40% of selected sites occurred where population density values were highest (in the top decile). However, this overlap was reduced to as low as 0%, and in almost all cases to <10%, under the population-cost scenario, when sites of high population density were avoided where possible. Moreover, this reduction of overlap was achieved with only small increases in the total amount of area requiring protection. As densely populated regions continue to expand rapidly and drive up land values, the strategic conservation investments of the kind highlighted in our analysis are best made now.