Time-dependent measurements of multiply scattered light were made using frequency domain photon migration (FDPM) techniques in polystyrene latex as a function of ppm pigment concentration (by weight) in order to determine the wavelength-dependent absorption efficiencies for three different pigment particles. The results demonstrate that the absorption spectra of pigment particles within their dispersing vehicles concur with the complementary color chart. FDPM offers a first-principles method for assessing optical characteristics of pigments within their dispersing vehicles and without the need to resort to conventional measurement of diffuse reflectance from coatings and data analysis using phenomenological theory.