The appropriateness of fear appeal use for health care marketing to the elderly: is it OK to scare granny?

J Bus Ethics. 1993 Jan;12(1):45-55. doi: 10.1007/BF01845786.
No abstract available

MeSH terms

  • Advertising*
  • Age Factors
  • Aged*
  • Behavior
  • Behavior Control
  • Cognition
  • Communication
  • Comprehension
  • Delivery of Health Care*
  • Economics*
  • Equipment and Supplies
  • Ethical Theory
  • Ethics
  • Humans
  • Industry
  • Insurance, Health
  • Stress, Psychological*
  • United States