Customer delight and demand management: can they be integrated?

Hosp Mater Manage Q. 1996 Nov;18(2):58-65.

Abstract

This article will supply methods of becoming trading partners in today's global market and will provide world-class approaches to improved responsiveness and customer satisfaction. Guidelines and actual how-to's for implementing and managing a customer-driven supply chain will be offered. Examples will be given of how both large and small organizations have increased profitability by eliminating non-value-added paperwork, improved their ability to respond to customer demand, and reduced procurement cycle times along the entire supply chain.

MeSH terms

  • Commerce / organization & administration*
  • Consumer Behavior*
  • Decision Making, Organizational
  • Guidelines as Topic
  • Humans
  • Materials Management, Hospital
  • Organizational Culture
  • Organizational Objectives
  • Total Quality Management*
  • United States